For this project, I was instructed to create and design a brand in any industry. Popcorn is one of my favorite snacks, so I created my own popcorn brand with a generalized consumer-friendly design that would appeal to people of all ages. The bag designs were made on Illustrator, while the mock-ups were made on Photoshop. For this project, playing around with fonts and colors was critical to determining my brand. Because popcorn is a snack people of all ages enjoy I wanted to choose a sans-serif font so it had a fun feel to it. I chose to make the colors vibrant so it would catch consumers eyes on a shelf with other competing snacks.